
You could do something like Irfanview software, as some say it has a rather ugly "road kill" red and white logo. It has in the config menu to a few other alternatives for file association. Maybe something like that would make those who want something "modern" happy. With a little tweaking of the current logo you could make it look like an SD card then in 10 years time we can argue that no one uses SD cards

You can always create a new shortcut and reassign the logo on that _ I do that for Irfanview. Irfanview have stuck with their "official" logo branded on their exe file and website despite user feedback

I think if your really passionate about changing the logo you can use a resource editor and tweak your exe file (you will need to do it after every update).